Design Principles

Our guiding principle of web design is to be professional and affordable and to develop sites that are both useful to and profitable for our clients.

General principles of our Web Design

General Design

The image of the site should be friendly, approachable, uncluttered and easy to use and will complement the image branding established in other client materials.


Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Site Navigation

The navigational structure should be intuitive and concise, well organised and consistent. Content should be accessible with a minimum of mouse clicks. In larger sites, several ways to access content should be provided ie. global navigation, site search, site map.

Accessibility & Search Engines

Sites are constructed to ensure that the maximum number of visitors can access your site without viewing problems. This includes consideration of various browsers, screen settings, ease of readability, fast-loading pages for mobile users, and provision for those with disabilities.

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